Experience
UX Strategist (contract)
Bailey Brand Consulting (Sept 2023 - Jan 2024)
- Lead the UX design for a comprehensive e-commerce website for a new brand in the metal building industry, ranging from MVP to future vision.
- As a UX subject matter expert, I provide support to a cross-functional team of Brand Strategists, Creative Directors, Client Service Manager, and Development Lead throughout all project phases.
Principal User Experience Designer
Vistaprint (Mar 2022 - Mar 2023)
- Spearheaded development of UX design strategies and details for new business initiatives in Design Services, and the redesign of Vista Corporate Solution ProShop.
- Partnered closely with Consumer Insights, Product, Engineering, Analytics, Marketing, and Customer Support team leads in redefining requirements for a new service model.
- Facilitated cross-functional group brainstorms, vision workshops, research synthesis, and design reviews. Developed and implemented Service Design thinking and practices into the Product Discovery phase.
Senior Manager, User Experience
Levi Strauss & Co. (Apr 2017 - Mar 2022)
- Collaborated with cross-functional stakeholders in planning and execution of innovation initiatives such as Digital Customization, Voice UI, Chatbot, Virtual Sizing Tools.
- Directed and developed storyboards, customer journeys, experience architecture, and detailed designs. Utilized exploratory and evaluative research methods and insights to influence product roadmap.
- Hired, managed and coached 8 UX designers and writer. Developed career rubrics for UX design and design operations.
- Advocated and optimized user-centered design processes and design thinking practices within product organization.
Senior Product Designer
Lending Club (Apr 2016 - Apr 2017)
- Led user experience for Lending Club’s first mobile application for iOS and Android. Partnered closely with Product and User Research during iterations.
- Collaborated with Brand Creative Director to expand existing style guide into a comprehensive system of visual and motion design language. Led definition of mobile design principles, interaction models, and design systems.
Design Strategist
Intuit (Apr 2013 - Jan 2015)
- Uncovered new business opportunities through design thinking methodologies and lean experiments. Facilitated exploratory user research, discussion workshops, and design sprints for Small Business Network Effects.
- Conducted field research and facilitated group discussions with subject matter experts to forecast trends in small businesses. Published and shared findings with UX teams.
Principal Interaction Designer
Mindjet (Mar 2012 - Apr 2013)
- Executed mobile experiences for Mind mapping and Task management app. Redesigned Mindjet Task mobile app from ground up.
- Developed and implemented heuristic evaluation as standard UX practice.
- Partnered with User Research to refine and deploy Mindjet Personas. Created educational content and learning materials for cross-functional teams.
Experience Planner
Motorola Mobility (Aug 2010 - Mar 2012)
- Led and developed differentiating strategies and design concepts for next generation Android-based products and services such as Context Awareness, Location-Based Services, NFC, and Enterprise Collaboration.
- Pitched design concepts to executives in collaboration with product leads for inclusion in the product roadmap.
Senior Interaction Designer
Freelance (Aug 2008 - Jul 2010)
- Led, planned, and executed UX design and user research for various desktop, mobile, and web projects. Clients included Blue Cross Blue Shield, Smart Signals, and Talk3.
Lead Interaction Designer
Digitas (Aug 2007 - Aug 2008)
- Led interaction design and information architecture for marketing campaigns, websites, and web applications for clients such as KitchenAid, Jenn Air, and Manpower.
Product Designer
Microsoft (Oct 2004 - Jul 2005)
- Designed new interaction models for next-generation Windows Mobile user experience. Created early prototypes of Windows phone OS productivity scenarios. Designed and illustrated print materials to promote team adoption of UX Personas.
Product Designer
Microsoft (Jan 2000 - Dec 2003)
- Designed and delivered experiences for Windows Vista People & Group Platform, Windows Vista Help, MSN Email, MSN Address Book, MSN Explorer Setup, Windows Update, Hardware & Software Compatibility, and XP Help Portal.
🗺️ Chicago U.S.A.
Skills
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Design
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Research
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Collaboration
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Software
Education
BFA, Painting & Sculpture
School of the Art Institute of Chicago (2007)
BBA, Marketing, Business Administration
University of Washington (1993)
Professional Development
AI Product Design
Elvtr (2024)
Certificate, Facilitation
Voltage Control (2023)
Product Management Workshop
Silicon Valley Product Group (2021)
Accessibility Bootcamp
Deque System (2021)
Communication for Managers
UC Berkeley Extension (2018)
Certificate, Data Analytics
General Assembly (2017)
Typeface Design with Sumner Stone
City College of San Francisco (2017)
Letterpress Printing
City College of San Francisco (2016)
Principles of Typeface Design
Type@Cooper West (2016)
Leading Creative Ideation
Cooper Interactive (2016)
Service Design Workshop
Cooper Interactive (2016)
Certificate, Creative Coding
Gray Area Foundation for the Arts (2015)
Certificate, Graphic Design
Shillington School of Graphic Design (2015)
Design Summer School
Copenhagen Institute of Interaction Design (2014)
Certificate, Game Animation
University of Washington (2003